Dee’s A&E Fail Tale

Engaging public health campaign achieving 125,000 + video views, driving app downloads, and extending internationally through tailored adaptation for Australia.

Choose Well, Feel Well Campaign

My role

Contributed to campaign messaging through scriptwriting and storyboarding, alongside creating illustrations that supported clear and engaging communication.

Worked closely with the animation team to ensure messaging remained accurate, accessible, and relevant to the target audience.

Supported the adaptation of the campaign for Northern Queensland, Australia, tailoring visuals and scenarios to ensure cultural relevance while maintaining the core messaging and friendly, accessible style.

Overview

Delivered with CCG partners across Coventry and Warwickshire, the campaign aimed to reduce pressure on A&E by improving public understanding of healthcare options.

Approach

The communications approach used humour and relatable scenarios to simplify complex healthcare guidance. Messaging was designed to resonate with younger audiences while maintaining clarity and accuracy.

A suite of social media assets was created to promote self-care during the winter months. These translated the key messages from the animation into simple, engaging, and accessible content for digital platforms, helping to reinforce behaviour change and extend the campaign’s reach.

Impact

The campaign achieved high engagement across digital and community channels, with strong audience reach. Its success led to further adaptation internationally, including a tailored version for Northern Queensland, Australia, demonstrating the scalability and flexibility of the communication approach.

Following the success of Dee’s A&E Fail Tale, the campaign was extended with additional animations:

Dee’s Fun in the Sun – focused on self-care during the summer months

Winnie’s Winter Woes – highlighting safety and healthcare guidance during colder month.

These additions maintained the same friendly, accessible approach, reinforcing key seasonal health messages and creating a consistent, multi-channel communications series.